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Vision & Values


Quinn is a goal-oriented company, striving to exceed our customers’ expectations everyday.

Our Vision: Top 5 by 100.
Our goal is to be one of North America’s top 5 Caterpillar dealers in customer loyalty, employee engagement and market share.

Our Mission: Help our customers succeed.
We help our customers succeed, by knowing it– understanding all we can about our products, our services and our customers’ needs; by owning it – taking personal responsibility in everything we do; and by sharing it – communicating promptly and regularly with our customers and our fellow employees.

Our Values:

  • Integrity
    • Tells the truth and is honest and forthcoming in all business transactions
    • Lives up to commitments by delivering on any promises he or she makes 
    • Takes personal responsibility for his or her own actions
    • Does the right thing, even when difficult or inconvenient
  • Relationships
    • Works hard to build mutually beneficial, lasting relationships with customers, teammates and partners
    • Build trust and respect by giving responsive and consistent service
    • “We are in the relationship business, we just happen to sell machines and engines.” – Ed Rapp, Caterpillar Group President
  • Teamwork
    • Knows how his or her role contributes to Company Vision, Values and Goals
    • Is responsible to carry out his or her role as a team member
    • Is willing to sacrifice personal gain for the team’s best interest
    • Shares ideas and solutions among all divisions, departments and locations
  • Respect
    • Respects other people’s opinions, and respects their property
    • Seeks, accepts and gives feedback in a positive manner
    • Treats people fairly, with dignity, and in a way he or she would like to be treated
    • Speaks positively about other people, departments and division
  • Quality
    • Takes pride in performance, doing it right the first time
    • Uses all available resources to deliver creative solutions
    • Maintains a professional appearance in self and work area
    • Meets or exceeds customers’ expectations
  • Service
    • Displays enthusiastic responsiveness to customers, co-workers, and partners
    • Is committed to responding quickly because our customers can’t afford to wait
    • Has a “can do” attitude in delivering what is promised
    • Anticipates customer, co-worker, partner and Company needs